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Supporting Small Business Saturday: Why It Matters

Posted by Bray Dohrwardt | Nov 26, 2024 | 0 Comments

The Dohrwardt Law Firm has built its practice around supporting the growth and success of small businesses. As a solo-practice energy and business transactional law firm, the firm understands small businesses' vital role in creating vibrant communities, driving innovation, and supporting local economies. This is why we're proud to champion Small Business Saturday.

Small Business Saturday, celebrated annually on the Saturday after Thanksgiving, is more than just a shopping event—it's a movement to recognize the importance of small businesses and encourage shoppers to support them. Whether you're a small business owner or a customer who values shopping local, Small Business Saturday is an opportunity to make a tangible difference.

The History of Small Business Saturday

Small Business Saturday was created in 2010 by American Express to support small businesses during the economic recession. Launched on November 27 of that year, the initiative was designed to encourage holiday shoppers to help small, locally-owned businesses.

The first Small Business Saturday was met with overwhelming success. With the support of social media campaigns and local community efforts, the event quickly gained traction. In 2011, the U.S. Senate unanimously passed a resolution supporting Small Business Saturday, solidifying its place as an annual tradition.

Since then, Small Business Saturday has become a nationwide movement. Millions of shoppers participate yearly, and local businesses benefit from increased visibility, sales, and community engagement. In 2023 alone, shoppers spent an estimated $17 billion at small businesses on Small Business Saturday, highlighting its continued relevance and importance.

Why Small Businesses Matter

Small businesses are the backbone of our economy. According to the U.S. Small Business Administration, small businesses account for 99.9% of all businesses in the United States, employ nearly half of the private workforce, and contribute significantly to job creation and community development.

Beyond the statistics, small businesses bring unique character to neighborhoods and foster meaningful customer connections. When you shop at a small business, you're not just purchasing a product or service but investing in your community.

How You Can Support Small Business Saturday

For Customers

  • Shop Local: On Small Business Saturday, make a conscious effort to visit small businesses in your area whether it's a boutique, a family-owned restaurant, or a local service provider, your support matters.
  • Spread the Word: Use social media to highlight your favorite small businesses and encourage friends and family to do the same. A quick post or review can go a long way in helping small businesses reach new customers.
  • Purchase Gift Cards: If you're unsure what to buy, consider purchasing gift cards from small businesses. They make great holiday presents and provide the company with immediate support.

For Small Business Owners

  • Prepare Your Business: Use Small Business Saturday to showcase your offerings. Consider running promotions, organizing events, or collaborating with local businesses to create a unique shopping experience.
  • Engage with Customers: Show appreciation for your customers by thanking them for their support, offering personalized service, or sharing your story to build a deeper connection.
  • Promote Your Participation: Let your community know you're participating in Small Business Saturday through social media, email campaigns, and storefront signage.

How The Dohrwardt Law Firm Supports Small Businesses

At Dohrwardt Law Firm, we aim to empower small businesses with the legal tools and guidance they need to thrive. Here's how we can support your business:

  • Fractional General Counsel Services: Our subscription-based fractional share General Counsel service offers small businesses access to daily transactional and strategic business advice, ensuring you're equipped to make informed decisions without the overhead of a full-time legal team.
  • Legal Compliance and Risk Management: From navigating regulatory challenges to drafting and reviewing contracts, we help small businesses mitigate risks and stay compliant.
  • Flat Fee Billing: We understand the importance of predictability in managing expenses. That's why we've implemented a flat fee billing model to provide transparent, upfront pricing for our services.
  • Personalized Solutions: Whether you're starting a new venture, negotiating leases or contracts, or preparing for growth, we take the time to understand your unique needs and craft tailored legal strategies.

Join Us in Supporting Small Business Saturday

This Small Business Saturday, let's celebrate and support the small businesses that make our communities thrive. At Dohrwardt Law Firm, we stand alongside you—whether you're a business owner navigating challenges or a community member eager to make a difference. By shopping local, spreading the word, and championing small businesses, we can ensure their continued success and strengthen our communities for years.

Contact us today for more information about how Dohrwardt Law Firm can support your small business. Together, we can build a brighter future for small businesses everywhere. Are you ready to take the next step in helping your small business? Please contact Dohrwardt Law Firm, and let's make your goals a reality.

About the Author

Bray Dohrwardt

As an accomplished attorney with over 22 years of experience, Bray Dohrwardt has built an impressive career, enabling business growth and commercial success for many companies from start-ups to large corporations and nonprofits. He focuses his practice on business law and energy law.

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Bray Dohrwardt is Responsible For the Content of this website

Bray Dohrwardt is licensed to practice law in Minnesota and Texas. Please contact the Dohrwardt Law Firm to discuss how the firm can help you get business done.

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